Sony Music Latin
• Brand Identity
• Social Content
• Multi-Platform Design
• Editorial Systems
At Sony Music Latin, I help maintain and elevate the brand’s visual identity across social platforms, making sure every piece feels polished, balanced, and aligned with the account’s high creative standards. With major artists constantly at the center of the content, the work requires strong visual judgment, careful hierarchy, and consistency across every post.
My role includes shaping layouts, refining templates, defining visual hierarchy, and evolving the overall look and feel of the account across Instagram, TikTok, Facebook, X, Snapchat, and YouTube Shorts, always keeping the system cohesive, elevated, and platform-aware.
A selection of recurring content formats that help define the account’s visual identity, balancing editorial clarity, artist presence, and platform consistency.
