MTV Digital

Since 2022, I’ve led a multidisciplinary team of designers, copywriters, and analysts to help shape MTV Latin America’s digital presence through strategy, content development, and visual direction. Across @mtvla and @mtvsur, we built a stronger connection with young audiences through a data-informed mix of news, shows, interviews, memes, and platform-native content.

As part of this approach, we developed original content formats such as La Canción Con, MTV En La Mira, Friendship Bracelets con, and MTV Shuffle, helping position the brand as a leading voice in pop culture and music across the region.

Highlights

✦ Grew @mtvsur on Instagram from 300K to 1.5M followers in under two years
✦ Created live and on-site content for major music festivals including Lollapalooza, Primavera Sound, and Buenos Aires Trap
✦ Launched @mtvsur on TikTok, reaching 1.7M followers in just over a year
✦ Helped strengthen @mtvla and @mtvsur as leading pop culture and music platforms for young audiences in the region
✦ Increased award show digital reach by +150% to +300% year over year